I love it when the economically illiterate attack others for "price gouging" as if the third party doesn't have a choice in the matter or they aren't "unenlightened" enough to properly appraise the value of what they are buying.
How do I know that my jeweler isn't gouging me on my fiancee's 2 caret diamond ring? Because I know that there's a fixed quantity of available diamonds, and almost everyone would buy them at a given price. And if I need to verify that, I can go to the jeweler down the street. Everyone would buy security consulting at a given price, but that quantity is even more limited than 2 caret diamonds.
Why is my house worth a third less than what it was 3 years ago? Because there's at least a third fewer potential buyers than there was when I bought it. I wasn't "price gouged" or fooled in either instance.
Whitehats specialize in security and it frees up our time to specialize and produce excess value for others. It's not a conspiracy. If Steve Jobs and LeBron James aren't tricking people into giving them money, neither are whitehats. It's the free market and, believe it or not, it produces wealth.