> "small changes alone are not enough" -> "only big changes can work" -> "small change X ought not to be undertaken"
I agree that this is wrong.
To make small changes do a lot, you have to have a lot of them.
You can still judge small changes by how much bang they provide for the buck. (Or more formally, employ the standard marginalist framework of economics.) A small impact is fine, if the cost was small, too.
Wind-power (and other renewables) are a bit complicated too judge on these historic efficiency measures, because there was so much government interference.
(I think government should perhaps tax CO2 and other emissions, but not offer any subsidies. I want eg turning the lights on less be on the same footing as switching to 'green' energy suppliers.)
(I also don't think the government subsidies for wind and photovoltaic actually helped that much in the long run. Eg as you can see, once the subsidies ran out, the photovoltaic industry mostly left Germany for China.)