It's funny that everyone is saying physical media is dying - that might be true for the majority of the population, but for niche music collectors vinyl is making a big comeback. I personally have a growing collection of a few dozen vinyl albums, and I'm 26, so I didn't exactly grow up with that format.
I know of at least one artist who did a simplified album cover for their streaming content, but for the physical version of the album you open up the cover and see the full work of art that was left out of the digital version (hard to explain, but you get the idea). I think that's a really cool way to bridge the physical-digital gap and reward people who like collecting albums as a form of physical art.