I can understand someone seeing an opportunity for making cheaper sanitizer and not recognizing the benzene risk they were passing on to customers. Given that this person probably didn't even know they should be testing for benzene - I don't see how the industry could self-regulate benzene presence in hand sanitizers. Even if this became an issue, I wouldn't be surprised to see benzene-free labels slapped on benzene contaminated sanitizer by virtue of incompetence.
Are there any agencies currently tasked with randomly sampling products that consumers come into contact with for contamination?