Android has never been about driving the hardware narrative -- it's always been about building a phone with mostly open contributions and driving the start of a wedge to open up the phone industry a bit. It's always been a software answer to a hardware problem, even today. Prior to Android, all we had were closed source low powered feature phones and Blackberries.
That being said, building silicon is non trivial work, and building a BLE stack and controller is even more so. Will a solid BLE stack sell phones? Hard to say how it could drive that narrative, realistically, and even harder to say if such a controller could be made cost effectively. Given Android's archetype (software solution to closed hardware), this puts such a project into a much more difficult position politically and financially.
I can't see this kind of thing having much in the way of legs in a large corp. That being said, I do think if a startup could challenge this landscape, it is a HUGE opportunity.