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I read most of the article but couldn't quite find how they do analytics without tracking people. Did I miss it? How are they more privacy preserving?

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This is probably a better overview of what makes Plausible a privacy-focused tool: open source, can be self-hosted, no connection to adtech, minimal data collection, no cookies, no persistent identifiers, no personal data, no cross-site/device tracking etc

https://plausible.io/privacy-focused-web-analytics

(I'm the co-founder)

OK, so not quite privacy-preserving in the cryptographic sense, but more of a matter of degree. Plausible Analytics collects less data than Google Analytics, but not zero.

The key difference I appreciate is no cross site tracking.

If I'm using a service I won't mind that service knows my traffic pattern. (That's the point of having an account on the service)

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