As the affiliate, the insights are invaluable. Imagine you hosted a sleep blog and directed people to a particular memory foam pillow. If you saw they ended up purchasing a different pillow, you could change the link to better serve your readers.
Or if you saw that they ended up purchasing essential oils, perhaps you’d want to write a post about using oil diffusers to fall asleep.
The affiliate link tracking is supposed to give you a better picture of your audience. Usually it works, but getting 50M views from every source on the internet is obviously a case where there’s no common “audience”.