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justaguy88

I certainly didn't think it was a joke, it's seemed a perfectly reasonable thing to do

* They got in trouble for diesel

* They're pivoting to electric

* The name sounds really similar, within the bounds of accent changes between cultures

* The logo (VW) wouldn't have to change

If it was a joke, then it failed because it was too realistic

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I don't see it as a joke, but rather a marketing gimmick. IHOP did it a year ago (IHOB to announce their new burgers), and it got them a ton of press. I bet Volkswagon saw that and wanted in.

Probably kind of both at the same time, I think.

Clever puns and wordplay gimmicks seem to always stir up a bit more press and word-of-mouth than just regular business decisions.

Making it interesting without being too complicated to hold the interest of the public is a fine line that a lot of marketing firms are good at walking, although unfortunately some are just terrible.

My thoughts exactly.

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