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If memory services, that marque is owned by General Motors and the modern version of the Speedwagon are GMC trucks. Would be catchy to actually release a new vehicle with the Speedwagon model name.

Reo as Ransom Eli Olds' second car company, the first one is what became the Oldsmobile divison of GM. But GM never owned Reo.

Supposedly Volvo owns the name now.

Then they should release a model called the Reo.

Heck, why not bring back Oldsmobile while we're at it?

I'm pretty sure you meant Baby Boomers, not "younger generations":

https://en.wikipedia.org/wiki/REO_Speedwagon

I'm referring to a very different Speedwagon.

Guess who the Baby Boomer is who did not know there was a third option for "Speedwagon"?

(First two options are the rock band, and the proto-truck from the early 20th century which the band was named after.)

To that I raise you option number 4, who is part of a wider cultural phenomenon among the Gen Z:

https://www.youtube.com/watch?v=n-aZBwOj94w