I don't quite think the criticism amazon is receiving for their PR response is really valid. The initial criticism may very well be, but what are they supposed to do? I think people and more so politicians are used to companies sulking and apologizing for any criticism they receive because they really really want your money, and so people are used to just throwing criticism and accusations around, and this is really just people getting upset that they're not taking it lying down. I think people and companies need to start unapologetically defending themselves when they feel the attacks are unwarranted rather than rolling over every time someone with political power raises it like a club. I might not agree with amazon and I might agree with the initial criticism they're responding to, and I'm no amazon fanboy, but their response is something I'd like to see more of, we would have a healthier political process and public discourse if more people and organizations defended themselves publicly more often.