Glad to see I'm not the only one having a hard time figuring out just how they intend to make money. My best guess was that they will offer a tailored Deno to companies that want to embed it (my comment about it is swimming somewhere here).
Other than that, there is the following vague statement at the end of the post:
> The Deno company hopes to enable the millions of web programmers out there to maximally leverage their craft in other domains.