The article says the medlar is "musmula" in Persian. Maybe, but if you're Iranian, you'll more likely know it as "marmala". Reading this, this sounds oddly like "marmalade", which according to Wikipedia, comes from the Portuguese. But unlike the English version of marmalade, which is made from citrus, the original Portuguese is made from quince, an Asian fruit. My guess is this was actually initially made from marmala, and quince as only a variant. What a wonderful etymological chase through the name of a fruit.