Epic corporate jargon alternatives
mattwatson.org
mattwatson.org
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A few of my favorite ones:
> Lead the effort -> Do it
> Flow in text -> Copy and paste
> Digital Workload -> Workload
> Take this offline -> Talk to me later when these people are not around
> Latest trends -> What everyone else is doing
> Online presence -> You have a website
> Abundance of caution -> Circumspection
To me 'Abundance of caution' euphemistically implies being rather too cautious
> ASAP -> Betimes
ASAP is in such common usage it hardly qualifies as jargon at all.
> Change agent -> Efficient cause
To me a change agent is someone else you bring in to be a positive voice for change, often because the person wanting change is outnumbered by naysayers. It is funny how when the consultant says exactly what you were shot down for saying it carries more weight, for instance. I think the agency is important in the meaning.
> Holding pattern -> Keeping watch
I don't think these mean the same thing at all. This is a mixture of aviation and military metaphor. A squadron of jets ready to bomb a target, but told to delay, might fly a holding pattern, ready to attack when told without further preparation. A sentry back at base is keeping watch, but would require significant preperation, and a long walk, before She could mount an attack on an enemy base. Imagine a product launch gets pushed back a few hours, and you want the web developers to pause, but not move on to other things, that is analogous to the jets, but not the sentry.
Likewise, to repent suggests a level of reproach or regret not indicated in a pivot.
Streamlining an aircraft, by adding retractable landing gear for instance, can make it rather more complicated not simpler. It may make it faster and more manoeuvrable whilst giving it greater fuel economy. Adding an ERP at a company may make it much more complicated (even though that complication is rather hidden from many users) but it may also allow for lower inventory by allowing advanced JIT or Throughput Accounting techniques. That is a streamlined operation, not a simpler one. I'm sure some people misuse the analogy to say 'Streamlined' when they mean, 'we fired half of them', but that is no reason to restrict it.
H. Paul Grice (the four maxims guy) calls connotations like these implicatures, extra propositions which are "implicated" (implied) in addition to "what is said" (the utterance), and they can be conversational or conventional. Conversational implicatures are cancellable, meaning that they can be disavowed, whereas conventional implicatures cannot. So for instance, "I used to do a lot of drugs. I still do, but I used to too" cancels the implicature which arises from "used to" ("not anymore"). After consistent usage, however, conversational implicatures may become conventional and cannot be cancelled - they have moved from the pragmatic level to the semantic level (i.e. they're part of the meaning of the utterance itself rather than derived contextually).
The point being, is it even possible to cancel the urgency connotation of ASAP? Is it not just outright weird to say, "I want these TPS reports done ASAP - but no rush"?
My intuition says that ASAP necessarily connotes urgency, due to its consistent usage in this sense, whereas "as soon as possible" only optionally does (so it's much more acceptable to say, "I want these GPS reports done as soon as possible - but no rush").
Super weird coming from our CEO, because otherwise everything is in fact urgent (sigh...).
So basically, let’s circle back on this and keep a holding pattern.
You and I can talk like humans, but corporate yuppies trying to talk like humans will always just ruin human words too.
Maybe we should just get the duct tape and not let the corporate clones go full mission-statement?
Action Item, Professional Superhero!
That lag has significantly reduced over the past couple of decades, but hasn't vanished -- so like an ineluctable tide of horrendousness coming in, we can often see these unpleasantries from a good way off.
Most corporate jargon is harmless, some can even be funny, but some are just unreasonably offensive. At the top of my current fingers-down-a-chalkboard list is 'reach out'. It's penetrated pop culture more than most corporate buzzphrases, so it's increasingly hard to avoid hearing.
On the upside, the previous #1 item was 'pre-plan' (and the much less common but way more invigorating variant 'pre-prepare'), and thankfully those seem to have mostly returned from whence they came.
Probably my second least favorite is "utilize" instead of "use." Seriously, why use a 3 syllable word when a perfectly good 1 syllable word ("use") exists and means almost literally the same thing?
But alas, it seems "from whence" has been in established use since the 1800s.
https://www.merriam-webster.com/words-at-play/is-from-whence...
(Earlier today I briefly railed at someone on a podcast uttering 'a myriad of'.)
“Henceforth, I decree procedures shall be as such:”
Just because something is bad doesn't mean that suggestions about replacing said thing would lead to improvement. I'm somewhat annoyed by programming languages where whitespace matters, but it would be wildly missing the point to propose a language where underscores serve the same purpose as whitespace, and one must indent with the correct number of leading underscores at the start of a line, etc.
Linguists call this register. It's linked to social status, general social context, and specific situational context.
There's even an ISO standard for different linguistic registers. Language translation systems have to worry about this, because if they get it wrong, hilarity ensues.
So then I learned a new meaning of revert that is not related to “svn revert”.
Where’s that article on ‘big boat stuck’ again?
Here’s my favorite corporate response I use regularly:
‘Interesting, that’s very interesting.’
Seems to always work.
I think we should save jargon for things that we don't already have easy terms for, and explain them clearly and regularly. I don't really care who supposedly "belongs" in coding or startup or corporate culture.
I care what people can do when they are actively included. Anything that makes that harder seems like being intentionally inefficient in a way that rewards people on the basis of social affiliation instead of merit.
- Tailwinds and headwinds
- Can you add a little bit of color to that?
- In terms of
- Geopolitical
- Lagging indicators
- ARPU and DAU
- Year over year, quarter over quarter
- We continue to double down on _____ as we hedge against _____
Reply: "Yes, let me double-click on that topic so we can do a deep-dive."
He ended up agreeing that it could be used (not utilized!), but only rarely.
> Lest we repent this foregone plan, we shall meet ruin.
Nobody will argue with that one.
Or in the alternative, vespers.