For us, the biggest differentiator is that we're API first, we're giving users a no-code way to connect columns to APIs and bring information right inside the tables and refresh/automate in real-time.
I particularly struggled in my last corporate job, juggling through spreadsheets and manually copying/pasting data from different tools in my spreadsheet where I could easily do it automatically via APIs. But again, it would require technical knowledge to do it.
We're making it easy for non-technical users to access those APIs in a no-code way and build powerful tools for their lives and work.
You will see we'll continue to differentiate both on UI and functionality as we move forward.
It reminds me of a flea market I once visited whilst travelling. The trader there was trying to push $10 Yeezys, swearing that they were "genuine", making me feel very uncomfortable.