While condensed matter is a very important and interesting research field, people in condensed matter are gravitating towards low-effort high-reward problems as grant committees don't seem to care about the quality of the research being done. This is especially true in my field of soft-condensed (i.e., classical) condensed matter, where questionable amounts of money and time is being spent on problems inspired by biology and engineering, where physicists have made very few legitimate contributions. On the other hand, the number of physicists working on fundamental problems in soft-condensed matter and related areas (e.g., fluid turbulence, elasticity theory, renormalization, etc.) is shockingly small.