It bothers me a bit. Having heard it now in so many contexts it is clear it was not spontaneous ... in fact several other tells in this interview make it clear very little was spontaneous when Steve was facing the media.

I suppose I am not surprised by that — that's what marketing does.

The bicycle analogy looks particularly transparent though: there's a pseudo-intellectual aspect to it, even name-dropping "Scientific American" seems to be there to make the speaker appear well-read, a deep thinker.

It works though a lot better than his electric motor analogy that he lead off with. ;-)