Why you see the Ads you see

It's good to see transparency in the targeting process. There definitely seems to be an industry move towards this -- I'm seeing those little triangle-i AdChoices icons everywhere, including on the internal beta release of my own company's ad products.

Hopefully if people can understand how targeted advertising works and what its limitations are (both in what it's allowed to do and what it's capable of) they'll be less fearful of it.