Libre software, if it ever becomes the societal norm, is revolutionary in the traditional meaning of that word - turning over the societal order (vs. smartphones which haven't changed the existing societal order much at all), and if you are seeking to create a societal revolution, the words and actions of your leadership matter beyond the immediate domain of your movement.
RMS may not have much in terms of money, but he has a lot of influence due to his stature in the libre software movement, and with influence comes responsibility and accountability to those in the movement he started.