Goodwill? Goodwill? Who thinks like that any more? If you know of any, tell me, I'm begging to shop there.
To a business, goodwill is an asset just as real as cash or vehicles. In fact it is often more valuable than fixed assets because it appreciates over time while the latter depreciates. Despite this, it doesn't appear on the traditional Profit and Loss statement so is overlooked by managers whose compensation is based on such an inadequate measure of profit.
Margin tends to be around 30-40% depending on products. Once you deduct everything else they quickly come down to net >10% margin.
Yes.... exactly....