People seem to believe the magical internet economy will make you rich. There's a big content creator in my country who's barely earning 5000 dollars from it.
I'm surprised that so many people are happy to describe themselves as content creators. It's an admission that what you create is generic content for some platform to wrap in ads. It's a type of self-commoditization.
Imho: Influencer are cringeworthy, they deserve the title.
You'd expect the creator to have more respect for their output.
This is the entire founding belief of YC (and a huge swath of “VC culture” and Hacker News in general).
Look at how many “businesses” promoted here have no meaningful revenue and no real ideals for how to monetize.
They all know how to monetize, it just doesn't sound good to say it out loud: get a bunch of users by offering a free service on VC money, then sell your userbase to a big company.