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I would also love to know as I've leveraged custom events in Google Analytics fairly extensively in the past.

Google Analytics custom events and Datadog are in fact the only third-party analytics code I run in my app. Tools like GA that gather less-identifiable user behavior info are borderline in my book between technical and marketing; and I honestly just trust Google as an organization not to mix my own GA data into their marketing data.

> I honestly just trust Google as an organization not to mix my own GA data into their marketing data.

If you turn on demographic information in GA that explicitly also allows the data from your instance to be shared with Google’s advertising products.

Yup! I happen to not do that; part of why I trust Google on this (in the site owner role) is that they're good at making privacy-compromising options clearly-delineated and optional.

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