You are paying more but mainly when the capabilities are better. Example for SSD: Samsung 860 PRO 1TB and "for Data Center" Samsung PM883 1TB both have about 1200 TBW lifespan, both cost about $180.
On the other hand 8-core Xeon 4215 is almost 2 times more expensive than 8-core consumer CPU but it has 3x the memory bandwidth (6 channel controller vs 2 channel), 1TB of RAM per processor vs 128GB, 48 PCIe lanes vs 20 and supports 2-way SMP. That means you can put few times more capacity (cores, memory, in 1U rack enclosure than with consumer hardware. That additional capacity can also share 1 PSU, 1 network card.
I'm not even talking about ECC memory and remote management capabilities available only in server grade hardware.