Exactly, I couldn’t even find a way to turn it off. Anyone could figure it out?

Edit, apparently Forbes doesn’t think mobile Safari on a modern mid screen device is important enough to make sure the option bar on the bottom renders ok. The buttons were hidden by their mobile view. Excellent dark pattern forbes!

Forbes is one of those sites I've seen been anti-ad-blocker, and I haven't visited it in a couple years because it was just more hassle than it's worth. And yet, this page opened right up for me with no issue or pop-ups.

Firefox + uBlock Origin on Windows.