I've been up all night and I feel awful and I'm not trying to pick a fight here. I'm just thinking of some novel I read where some nouveau riche fool paid someone for their riding boots because his were too new looking and he wanted to look like he had been riding a long time. He wanted worn-looking boots. He didn't want to look like it was his first time.
And the guy took his money with a straight face and sold him the boots even though the color of the boots signaled he was a trainer or something, which is something the nouveau riche guy had no way of knowing. But it would have been immediately laughable to most people who were in the know.
I am not going to go through the account and try to make up BS, but the bike may be custom built, the gear he's wearing may be amazingly good, the locations he is posting from may be something incredibly special in some way and not commenting on those details may be part of the appeal.
I'm a writer by trade and I get paid by the word and also have to meet other constraints and you can sometimes say very little with three paragraphs or you can say a metric fuck ton with a few well-chosen words.
I absolutely don't know enough about the topic. I just know that when things get popular, it is often due to some value-added detail that no one explicitly talks about. The fact that it gets slipped in and not commented on is part of what makes some things wildly popular.
A density of quality info and yadda is often some element of that and that is often not obvious to outsiders who cannot readily tell that this photo is some superficial tripe and that seemingly similar one is worlds apart in quality, data, informativeness, whatever.
Anyway: This is my insomnia talking. It is absolutely not intended to be ugly or pick a fight or yadda.
You have a great day/night/whatever.