I just looked at the rankings and they seem ok at a glance. Can you give a concrete example of how and why they are wrong? Or tell us more specifically why we shouldn’t trust the organization running it? I’m not familiar with them.
No offense but you are exhibiting the classic case of western arrogance and ignorance. You are in no position to actually assess from 4 random picked countries in the world (Say, Bulgaria, Chile, Israel and Malaysia) who has more "freedom of the press" and by how much). Your unique rule of thumb is that you expect rich,white,western countries on top.
The only way you could still think it's an objective ranking is if you REALLY think we're going to all these wars to free people.
You have 0 idea, guess what? me neither, that's why you know the ranking is bullshit.
I have lived in 4 of the countries mentioned above, they have wildly significant difference in rankings. My subjective take on the freedom of the press in those places?, it is very much the same.