It's like C++ is a gas-powered chainsaw and Rust is a newfangled electric "smart" chainsaw.
That's a brilliant metaphor to drive home the safety advantages of Rust! "It's a table saw that won't chop off your fingers!"
That's a "shut up and take my money" proposition. (And it helps that it's a really good table saw too.)
(As another aside, I got to the testimonial from an employer talking about the peace of mind of knowing the workers on the shop floor are safe and it "clicked" for me: you've got metrics and liability for job site safety so you can quantify that peace of mind. We still not there with software quality liability eh?)