Apple M1 vs. Intel

Intel is worried, and they are naming their competitor.

Personally I hope Intel just realizes their strong points and makes their platform more attractive in the direction apple is not going.

Although they already contribute a lot to the linux ecosystem, maybe they can open things up, allow disabling the management engine, support the more interesting projects that preserve user choice and control.

I believe the direction apple is going will be fine for them, but maybe not for their customers as they leech away control and options.

The beauty of the pc ecosystem is openness. You can put together a system with your choice of case, motherboard, memory, uh.. cpu... and gpu. You can plug any number of things in a PCIe slot. You can use a hard disk, ssd or nvme card.

Think about the fact that pcpartspicker exists. There is no need for that kind of thing for apple (or gaming consoles).

Cringe-worthy.

Apple to do the "I'm a Mac" to MS made sense, as the companies compete in several ways, and MS had 98% of the PC market (and still has over 90% of it).

Now, for MS to re-do "I'm a Mac" style ads targetting Apple, that would make some sense, as the companies compete in the OS/laptop space (with Surface etc).

But for Intel - a CPU maker that doesn't compete with Apple directly - to be doing it, targeting a company like Apple that only has 10% or less market share, and at this particular time, shows they're scared of the Apple Silicon.

Wow. Intel is really desperate if that’s the best they could come up with.

Their main claims have nothing to do with CPU and rely on the known and pre-existing plethora of hardware form-factors from PC makers vs Apple. Nothing to do with the CPU.

Then they claim that Adobe Premiere is 1.36x faster in “some” functions. Really? Only 1.36x faster vs a CPU that is emulating yours?

If I was a long-term holder of Intel shares and didn’t already have a strategy to reduce my holdings, this would trigger me to do so and buy Apple with the savings. NOTE: I am not a financial advisor.

EDIT: bloody autocorrect.

A bit of a desperate move, hoping to convince customers through marketing rather than true product performance. And that's fine, as it seems they're struggling to compete on performance and M1 is truly welcomed by the wider audience. Go Apple, keep on making this amazing product even better.