question is why now? what is their motive?
If you watch interviews with former US leftists who became centrists and spoke out about burning downtowns, deplatforming, etc. they all had to find new careers.
Same in Hollywood. Studio owners care about profits, but everybody working in the industry is trying to stay employable.
(It's rumored that if you complain about wokeness in your private school in LA, they'll put you on a "racist blacklist" at other area schools. So this is affecting even parents now.)