If these licensing models were worthwhile, they would be able to stand on their own merits. I've no objection to someone coming up with a new licensing model and trying to show that it's a good way to make software, good for society and all that. What I object to is freeloading on the success of the open-source model by obscuring the differences between your model and that model. If you're genuinely trying to pursue a new model that you think is worthwhile, own it! Give it a name that doesn't sound like "open source", that could never be mistaken for being the same thing as open source.