What kind of innovations do you plan to differentiate yourself from other search options: Google, Bing, Duck ... there are a lot of options. Why you?
Google and Bing rank and present in very similar ways. The has has been little radical innovation in search in many years. AI improves auto-suggest and all sorts of things but those things often reinforce pathways. Oveall though we have to accept their major lens on the world. To break out of such straitjackets we will have innovations that free up users from those.
Why us now?
1) We don't track AND we don't pass any data to Google or Microsoft, nor anyone else for that matter.
2) You will get very different alternative results from Mojeek. Sometimes these can better and often not so good. But why use just one search engine? I use eight regularly, easily set-up in FF.
Why us later? Watch this space.