Absolutely. Unsure how far Visa execution is but it could derail Coinbase IPO. Coinbase charges enormous amount to buy or sale (convert) my cash to digital coins. Its all digital anyways. If I could eliminate middle man and use cards I already have - including debit cards that Visa oversees, Coinbase would literally lose 99% of wallet holders. I mean only idiot would want to pay more to buy or sell digital currency. Besides Visa has much better and more sophisticated fraud and abuse detection network than Coinbase could ever imagine because only in USA they sit on everyones social security number that is already verified thru reporting burreaus.
It will be game changer - one button in my bank online profile to hold bitcoins/other wallets all branded and protected by Visa. Coinbase needs to IPO yesterday to offload stock to the last person to turn the lights off.
Disclaimer: I am long V holder since $48/share.