Your landing page is absolutely beautiful - simple to digest, no marketing fluff, and intuitive onboarding flow. However, the email to download the app entered my "promotions" category on Gmail (usually this happens for domains that were registered recently). Also the link in the email for "go to chums" was broken.

Nevertheless, I found the app and signed in - as expected, really well designed and intuitive to use. It was nice to immediately see some recommendations for the hashtags I selected.

A lot of my online purchases would fall under one or two hashtags (#climbing and #workfromhome). For climbing gear, my purchases are almost always based on recommendations from friends and great climbers online. If I was executing on this idea, I would seed one of these hashtags more thoroughly, and then go after that specific community - there are many climbing forums where people could really benefit from having something curated like this.

I look forward to following your progress! Best of luck to you all.