I have a lot of love for Wirecutter, but I definitely agree with you. Their suggestions are often focused on too broad an audience to be relevant to me.

Re: monetization, for the short term, we’ve got relationships built through my time at Honey that give us confidence we’ll be able to get above-average affiliate commissions. The costs to run this business are low, and we expect per-user purchase volume to be significantly higher than your average affiliate-driven review site.

That said, our end goal is to bypass affiliate altogether and become a marketplace like Amazon, only with more reliable/trustworthy content, and more fun. From there, the monetization possibilities are pretty much endless.