>If the goal is to change minds and open hearts then where appropriate, we should endeavor to communicate in ways that will be well received by those who need to hear the message. Stuff like this is just preaching to the choir and alienating the rest.
> Also not actually changing anything that matters in the lives of black people.
I couldn't have put this better myself. There are two issues
- What people want is justice, including economic justice, and progress. They want to stop being discriminated by gerrymandering politicians and trigger-happy cops. They want an economy that serves everyone and not just those on the very top, and that does not disproportionally discriminate those on the bottom and especially minority communities with a history of disadvantage. In this sense, changing master to main is nothing but a feel-good measure for privileged white people to feel good about themselves without actually having to put in any effort into tackling hard problems like improving democracy or improving the economic system.
- Besides this, it's actually a stupid move in a political, pragmatic sense. Like you're saying, it alienates precisely those you need to bring to your side ("it's pc gone mad!") and it's only going to be well received by those already pre-disposed to agree with you. It's actually my main criticism of the Left nowadays: we are shit at politics! You have to be pragmatic and somewhat calculating to actually get shit done. Many activists on the left today rather childishly think that simply being right is enough, as if you didn't have to be smart, convincing, use rhetoric, etc.