Trust. Any experienced marketer will tell you that is the most difficult part of securing a transaction. Whether Android users and fans agree or not, the purchase behavior on iOS vs Android mirrors any other comparison of luxury or near-luxury shopping behavior compared to lower rent shopping options.

The rent is higher to get in to the AppStore, too, given you need a $100/year subscription and a Mac. Apple keenly understands aspirational marketing and it trickles down to apps.

Of course Android has millions of users that simply can’t afford to buy apps, but even among those that can, it is a psychological difference.