Though I initially sympathized with the name change from master to main (cause I don't care what it is called), I am now more of the opinion that this kind of window-dressing might actually be harmful as it distracts from addressing the root cause. It is a bit complicated as the name change in itself is not bad, but given the context, and that it distracts from addressing real issues it actually is.

Same thing with plastic recycling, in and of itself it is better than landfill, but as it allows us to feel good and look away from the real problem (plastic is cheap because most impacts are externalized) the recycling of plastic contributes more to the problem than to the solution. I know people who traveled around the world about once a year, own a big house and altogether have a pretty big impact that could easily be reduced, but they do recycle plastic and think of themselves as somewhat environmentally responsible.

For the record, I do recycle plastic.