I suspect the title is conflated with the phrase "redistribution of wealth", which when deployed in the political or macroeconomic vernacular has a default subtext of, "from those who have more, to those who have less". This is in turn obliquely comparable to (but not identical with) the Marxist slogan, "From each according to his ability, to each according to his needs".

The explicit reverse, and the content of the article, suggests an author responding to these common allusions, and including "reverse" to convey the antithesis.