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Facebook lasting a hundred years? WHAT?! I hardly see Facebook as being in the same league as technology companies like Google, Apple, and Amazon. In fact, I don't really see Facebook as much of a technology company at all, at least in comparison to those I mentioned.

I wonder if the author would have said the same thing about Myspace 5 years ago. I bet he would have.

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And by technology company I mean:

Hardware (Apple, Amazon) OS (Apple, Google) Cloud services (Google, Amazon, Apple) Web services like email, maps, search (Google)

Facebook has a very large user base. Whoopee. But does that mean staying power? Nope. Just ask Myspace, Yahoo, and countless dot bomb companies. You need to invest in R&D, become a technology provider, and succeed in more than one market. Beyond social networking, what does Facebook have?

This is a horrible article, especially by the Economist's standards.

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