It tries to make planning a website or mobile app as close as possible to the pen and paper experience.
It does this in a simple but (from my, and the experience of those who have tested it out) very effective and engaging way.
I share a bit more about how this is done here: https://simpleprogrammer.com/information-architecture-develo....
P.S: Feedback for feedback, if you're down? https://bychgroup.com/price-unlock/
You might be spending a bit too much time on the problem here. It may be worth spending a bit more on the solution and making that clearer.
Right now it seems that its hidden within the modal underneath the copy. It should be much higher and not within a modal.
I would also try to say more with less with the problem. Again, it felt like it took a little too long to get to the point (and the point you're making is a pretty good one I might add!).
I find that with people who are more on the 'founder' end of the customer spectrum, particularly those who are tech focused, too much 'copy' and 'slow salesmanship' can be a negative. We tend to err on the side of 'just tell me and I'll figure out if its valuable' if that makes any sense.
I hope this helps?
Good luck man!
Tapha
Plus some bugs you might want to be aware of - the "Coming Soon" floating labels are pretty off-centre on the links, and the hamburger menu when the browser is in portrait is nearly unusable and splits the "Sign Up - Free" button in half. This is on Safari on a Mac.
The site in general is in 'under construction' mode right now, so rest assured these issues will all be resolved by launch. We're just dedicating all of our energy towards the first version right now, so have not polished everything.