Have a clear understanding of your identity, mission, direction, goals.
Have a clear understanding of what you're looking for in a hire.
You're looking for someone to be a fit to what you're doing as much as they are looking to be apart of something that is a fit for them. Pay, product, culture, and various mix of expectations and what each side wants is what makes this works.
You'll want to be as clear as you can about what's exciting about what you're doing, where you're going with this, and who you're looking for to join you on this journey.
My friend works as a social worker, completely different field, and her employer created a profit sharing plan. They all love it. This is not limited to tech.
Good luck hiring engineers at a tech startup with no equity, that’s all I’ll say.
Everywhere else, you're a bit silly giving equity away for free.
They likely are getting underpaid compared to their peers at a tech company.
The downside is, a "senior software engineer" at a non-tech company might not be quite the same level as a "senior software engineer" at a tech company. I say this as one of the former myself.
PS: Your nickname made me laugh. I hope it's not too difficult on a daily basis :-p
I'd say search on your friends network first. If it is hard to find on your network then I suggest Angel.co, stackoverflow.