Not advertising in the traditional sense. Today, many of the ad's you see are based on data collected about you. There is no "opt-in" and you are not compensated.

We envision a model whereby you select which promotions to participate in, based on your needs/interest "and" how much you will receive in compensation.

From the seller standpoint, we believe the costs to reach a consumer will be similar. Yet, the consumers they do reach will have a genuine interest in the offering. Thus the promotion has the potential to offer a better response. To be clear, the seller is able to select which members qualify for the promotion [Ex. based on location, occupation, TRU Score, etc].

From the buyer standpoint, we view this an an improvement over the current model. There is no privacy violation or personal data sharing with strangers. You have the freedom and choice of which promotions to participate in. Assuming it works as planned, it would allow you to make a more informed buying decision.