Ask HN: How should founders name their startup?
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Currently, us cofounders are brainstorming names (and web addresses) for our startup. Most name suggestions are neutral. E.g. blockchaindevs.io (and the like). Then there are a few suggestions that are specific. E.g. ones that contain the term `NFT` in them. Such as nftdapps.com, nftbits.io, etc.
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My cofounders prefer neutral names. After all, we don't intend to solely build NFT dapps.
However, I feel we should commit to `NFT` in the name. Why? Because I feel such a name helps us at this early stage. It won't be a huge difference maker. But it could marginally help with getting press. Might make investors/potential hires/potential customers marginally more curious, etc. Thus maybe it's worth a shot.
I do understand that with great vision+product, even mundane names become well-known. I'm not denying that. It is just a name. We don’t need to over-optimize it. But our company will never discuss the name again. So it is worth brainstorming for a few days. Then we'll forget about it and move on.
Can experienced founders on HN weigh in? What philosophy have you guys followed when naming your companies? And what do you think about my reasoning for potentially having NFT in our name?
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NOTE: NFTs can (and will) crash. Or something new will overshadow them. So committing to NFT in the name is risky. But my reasoning is: this is a branding exercise. It does not necessarily have to affect the freedom we have over our the product roadmap. Yes, we would need rebranding if the markets totally tank in 6 months. But conversely, if the stars align, the name might have helped the cause more than a generic or neutral name.