Had some trouble scanning through the article. You have this header

> Tips on applying successfully

And the next subheaders are

>> Talking about my idea only from a customer's perspective

>> Writing to sound impressive

>> Stopping to apply after a couple of rejections

Things were confusing, I had to go back and read the small print after the first header, which says "do NOT do these things". Maybe the first headers should read something like "pitfalls to avoid when applying"? Or rephrasing the sub-headers?