The Math of TechCrunch: Is TechCrunch Still About Startups?
techcrunch.com
techcrunch.com
> TechCrunch now covers 10 times more seed-stage startups
quantity != quality
It used to have a lot less noise/signal ratio on TC, it used to have decent quality posts (and editors), and a TCrunched effect that barely exists now since a post gets buried quite fast given the post rate.
These days getting mentioned on TC doesn't do/mean much, you end up between a new iphone speculation or some non-story about [insert web giant here].
Then, once found, we have to deal with the quality problem you mention.
TechCrunch left my reading list almost a year ago for these reasons.
Sites like Startupli.st and betali.st have too many useless (sorry to those working hard at them) sites which makes it difficult to go and check each one of them.
So yes what other sources exist to get a superficial overlook of new startups.
That said, sites like ReadWriteWeb and Mashable also cover the beat well.
I do hope TC invests more in quality posts. Otherwise I think it risks being just a disseminator of news instead a creator of one.
I am not sure about SEO exposure from TC, it certainly helps, but I would guess it is not as important as it used to be.
More quality posts wouldn't be enough imho, they should probably have/use more sub sites for what we consider noise and have the main site only talk about startups and related stories (maybe try to limit the number of stories per day, working a bit like a real newspaper in this respect). But it will probably never happen since it means less ad revenue.
Maybe it is too late anyway, I would guess the audience has changed a lot since it has broaden its topics selection, it wouldn't be considered a good judge of talent anymore, and I guess it isn't their primary goal anyway.
The real takeaway for me though that you found a creative way to get your startup on Techcrunch and probably get a lot more eyeballs than just your press pitch may have received.
And yes, TechCrunch started as being about startups.
Techcrunch covers technology, not "startups", it covers big companies (Google, Apple, Microsoft etc.) actual start ups and other technology stuff. The same is here at HN, a lot of what is posted here as a "Startup" isn't and it's people just using the term because it's hip. Like "app" and "social media", it's a fancy term people like.
Moreover, even useful websites do not constitute a business, startup or otherwise. I'm sure there are plenty of nascent businesses that techcrunch would never cover just because they are not web-centered [citation needed].