The attacker instead used the cell number of the author of the article, and supplied a fraudulent letter authorizing the re-routing of text messages through the bulk SMS service.
The attacker works for a service, which purports to verify the routing and carrier settings for a given mobile phone number; I expect that their solution periodically checks the results and issues an alert if the results differ from a known valid value.
The article goes into detail; it's worth the read to answer your questions.
From my experience, there is very little process and oversight being followed. I had my number ported over (with my knowledge) to Tmobile by a 3rd party, however Tmobile had not attempted to verify my consent. The store associate took this person at her word. My then current phone stopping working caught me by surprise.
I can imagine if I signed up for a family plan, any store associate would be happy to move any number of phone numbers into my control.