When I got my first managerial role in a software organization, my boss told me to read The Goal. I was really turned off by the fake family narrative aspect. I skimmed it, trying to pick out the practical business parts. I was already aware of Agile and continuous improvement / Kaizen, and physical manufacturing had nothing to do with my job, so "Theory of Constraints" didn't speak to me much.

Also, the cover just reeks of business-book BS (http://www.amazon.com/*/dp/0884270610)

When I finished the book, my boss asked me what I thought. I told him I didn't like it, and he laughed and told me it was awful. I shut my mouth instead of asking me why he recommended the book in the first place.

That was my first introduction to management BS.

For OR, and manufacturing in general, and when the book was written in the early 1990s when these ideas were newer and we didn't have the Internet for disseminating information, The Goal and TOC were probably more valuable to the contemporary audience.