> But who is “your” company and how do we pick the “niche”?

Turns out, this is a common problem.

Friendly Challenge: imagine 3 very different future niches for your team. Leveraging your interests, experience/expertise.

Mix in the Clients you'll serve, Products you build, and Problems you solve. Each version would have a 5 year plan. Start a discussion -- which one energizes your team?

More on this subject by the authors of Design Your Life > https://www.youtube.com/watch?v=SemHh0n19LA

Highly recommend their book! PM me if you want to discuss.