No offense to all the companies that use the iNoun naming scheme, but they're kind of playing in a playground that Apple created many years ago. I mean.. had not Apple begun this naming trend with their prodcts, iCloud communications probably would not have been named iCloud Communications. In my opinion, this company name was piggybacking off of the reputation of products like the Apple iMac or Apple iPod to begin with, and with that comes a slight risk that Apple is going to use your name. iCloud Communications shouldn't act so surprised that this happened.