This article gives a nice introduction into the work of cognitive linguists George Lakoff and Mark Johnson. https://theconversation.com/how-did-white-become-a-metaphor-.... The language constructs we use embed positive and negative associations with the words used to describe black or white things, low or high concepts.
But I have to admit my bewilderment with the default branch name change too. I've seen older uses of the word master to mean original source of truth or master of students -- or padawan.
I believe it's better to live in a time where we think more seriously about the words we choose to use than in one we don't. Language is fluid and always changing anyway.