You have clearly never lived in North America, continent of pathetic kettles. It's hard enough to find one here that's electric in the first place, it seems people prefer to balance their kettles on the tops of stoves, like peasants. On the odd occasion you do find one that plugs into a wall, often it's like it was designed in the dark ages before they were cordless, and of course the cord is only about 6 inches long, so you have to unplug it to move it to the tap for a refill, then plug it in again. My current apartment's kettle doesn't even have a lid or a button, you have to fill it through the spout and it starts boiling immediately when you plug it in. After all that, it still takes about 27 minutes to make a cup of tea. Forget all these fancy lime scale filters and temperature controls, just finding a £5 one that actually worked would be a dream.
Rant aside, apparently a large part of the problem is because North America uses 110v at the wall. Quick explanation here[0]. As mentioned in the linked article, many houses here also have a separate high voltage line for washing machines. Perhaps they should have a high voltage kettle line.
[0] http://wordpress.mrreid.org/2012/04/16/why-kettles-boil-slow...